Chef-madePlant-based

Meals designed to support everyday health

At Planty, we think eating well shouldn’t feel like hard work. That’s why we make chef-made, nutrient-dense meals designed to support your health.

Each meal is high in protein and fibre, made with whole food ingredients and no preservatives or ultra-processed shortcuts. Plant focused meals that are tasty, nourishing, and completely free from animal cruelty.

The story behind Planty (and why we built it)

Where it all started

Joe's journey into food began in 2012, at Taste of London. On a leap of confidence, he introduced himself to one of Gordon Ramsay's team and asked for a job.

That decision took him into Gordon Ramsay's kitchens across London, and eventually into the Michelin-starred restaurant, where Joe built the foundations of his craft as a chef. From there, his career moved quickly. He went on to become the youngest Head Chef in a major corporate catering group, leading teams at some of London's most prestigious events and cooking for thousands of people every day. But the pace came at a cost.

Joe re-thinks food

Relentless hours and poor food choices became the norm. Meals were rushed, irregular, and often ultra-processed just to keep going. Eventually, it caught up with him. Joe suffered a serious health scare that forced him to stop and rethink how he was fuelling his body.

He began shifting towards nutrient-dense, whole, plant-based food. Over time, the difference was clear. Energy improved, recovery felt easier, and returning to the sports he loved, from marathons and football to HYROX, became far more manageable.

That experience changed how Joe thought about food. Not just as fuel for work, but as the foundation for long-term health.

That's where the idea for Planty began.

There had to be a better way to eat well!

Over the next few years, Joe spent his time learning, testing, and talking food with other chefs. One thing became obvious. In the UK, plant-based meals were often expensive, bland, or both. Many supermarket options relied heavily on water, starches, and thickeners, rather than real, nourishing ingredients.

So Joe asked a different question. What if proper chef experience could be used to create healthy, plant-based meals that were genuinely delicious, filling, and easy to fit into everyday life?

The goal wasn't to make food for a niche audience. It was to make nutritious, satisfying meals that worked for busy people, without needing loads of time, specialist skills, or a big budget.

There had to be a better way to eat well! image 2

Planty is born

In 2019, that idea became Planty. Joe and his chef friends pulled together the first menu, focused on flavour, nutrition, and balance, and sent out the very first Planty box from the kitchen.

The mission was simple then, and it still is now. Make eating easier, without compromising on taste, nutrition, or values.

How we built Planty for better eating

Everything we make is plant-based by design, using fruit, vegetables, grains and other whole foods, because it's one of the most effective ways to deliver nutritious, filling meals with less impact overall, and we deliver them across the UK.

Made by chefs, not factories

Prepared by chefs, start to finish

Every meal, sauce and marinade is cooked in-house by our chef team, from prep to finish. The result is proper, restaurant-quality food that goes straight from your freezer to your plate.

100% Natural Ingredients

High in protein and fibre, built to keep you full

Each recipe is shaped with nutritionists to support steady energy, fullness and focus through the day. We balance protein, fibre and whole-food ingredients so every meal is satisfying and fuelled.

No Artificial Ingredients

Nothing artificial, nothing unnecessary

What you see is what you get: no artificial ingredients and no unnecessary fillers. We use whole-food swaps like prune purée and pineapple instead of refined sugar, even when it costs more.

Flash Frozen At Peak Freshness

Frozen meals that keep their goodness

Ingredients arrive fresh each morning and are flash frozen the same day to lock in quality. That means no preservatives, better texture, and more of the flavour and nutrients you expect.

Sustainability

We don’t pretend to be perfect. We just focus on making sensible choices that add up to less waste and a lighter footprint over time.

Built around plants

Our meals are plant-led by design. It’s a practical way to use fewer resources, while still delivering food that’s filling, balanced, and genuinely nutritious. Better for everyday eating, and easier on the planet.

Thoughtful packaging

We use 100% recyclable packaging and keep things simple to reduce waste. And because our meals are completely animal cruelty free, choosing Planty is better for you and kinder to animals too.

Portion-controlled meals

Our meals are properly portioned to help cut food waste and keep things consistent. Less food ending up in the bin, fewer leftovers, and no guesswork about what or how much to eat.

Delivered with care

We work with DPD for carbon-neutral delivery, so once meals leave our kitchen, they reach your door with a lighter impact.

Awards & recognition

We’re proud to be a Great Taste Award-winning meal brand, recognised by people who know good food when they taste it.

2021

Yaki Miso Udon Noodles

Chunky udon noodles coated in a rich yaki-miso sauce.

2022

Not-a-Chicken Tikka Masala

Heura chicken chunks, creamy masala sauce, pilau rice, bombay aloo, spinach, almonds.

2022

Sticky Date Pudding

Sticky date pudding topped with miso caramel and crispy buckwheat.

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Along the way we've...

Partnered with the NHS

Won (lots of) Awards

Grown our team

And we'rejust gettingstarted

As the team has grown, so has the ambition. We’re still learning, still improving, and still focused on making food that genuinely helps people eat better.

Our story’s still unfolding…

Planty does not claim that any of its offerings will treat, cure, or prevent any disease or health condition. Always consult a health professional when making dietary changes.